Personalitea
Personalitea introduces a sassy new side of tea. It is a tea brand that explores a new way of packaging tea and communicating to the consumer. Set in a hexagon box style to separate it from the competition, each tea flavor has its own "personality" based on its flavor characteristics and speaks to the consumer directly. The colors are also based on the tea flavors.
Packaging project
The packaging set includes the classic individual, the loose leaf saved in special hexagon tins, and a choose your own variety set. Other contents in the campaign include tea tags, bags to seal the tea in, sticker seals for the loose leaf, and website mock layout.
